Establishing Culture Integration Case Study :
Crafting Unity Through Corporate Values in Banking Company
In the midst of a complex merger, a leading banking company faced a pressing challenge: defining and embedding new corporate values that could unite two distinct organizational cultures. The goal was not only to establish shared values but also to transform these values into a cohesive corporate culture that drives business performance. This pivotal cultural integration was essential for the merged entity to thrive in a competitive market.
To address this challenge, the company partnered with Vanaya Indonesia to formulate the corporate value. Through comprehensive approach combined strategic alignment with organizational engagement, Vanaya Indonesia ensuring that the new corporate values were both top-down inspired and bottom-up embraced.
The Journey Begin
The journey began with in-depth interviews with the Board of Directors (BoD). Each leader shared their aspirations and expectations for the future corporate culture, providing insights into the strategic priorities and the desired values that could anchor the new organization. These discussions set the stage for a cultural transformation rooted in both vision and practicality.
While leadership’s perspective was invaluable, the next step involved reaching deeper into the organization. Employees from various levels and departments were engaged through structured discussions and surveys. This bottom-up discovery captured the collective aspirations of the workforce, unearthing shared sentiments and values that resonated widely. By involving employees directly, the process ensured that the new corporate values reflected a true organizational consensus.
The launch of these values marked the next phase of the journey. Through a dynamic campaign, the values were cascaded across the organization. Creative communication strategies brought the values to life, embedding them into the daily operations and behaviors of employees. This phase ensured that the new values were not just words but a lived experience for everyone in the organization.
Embedding values into the culture required intentional actions at every level. Each BoD member, along with their executive teams, crafted detailed programs to internalize the values. From tailored training sessions to team-building activities and performance metrics aligned with the new values, these initiatives reinforced the desired cultural shift.
Recognizing the critical role of leadership in sustaining change, the BoD underwent coaching skill development. Equipped with these skills, they were empowered to lead by example, nurture the desired culture, and address challenges proactively. This capability ensured that the cultural transformation would endure, adapting to future challenges and opportunities.
The Transformation
The Value Discovery solution delivered transformative results. The company successfully defined a set of corporate values that unified the merged organization, fostering a sense of belonging and shared purpose. Employees across all levels embraced these values, resulting in improved collaboration and trust. Furthermore, the leadership’s ability to coach and reinforce the culture ensured sustained organizational change, driving long-term business performance.
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